KIT KAT® GOLD

For the launch of the new KITKAT® GOLD in Portugal, I worked on the brand's digital activation centered around the core tagline: "Há coisas que valem GOLD" (Some things are worth GOLD). The campaign kicked off on Mother's Day and ran through to Children's Day, leveraging this emotionally resonance-filled period to connect with consumers. I was responsible for bringing this narrative to life across digital touchpoints, crafting engaging assets that highlighted the product's premium appeal and drove sustained engagement throughout the entire activation.

KIT KAT®PORTUGAL