The Forgotten Team

A forgotten team, and its yellow jersey aimed to raise awareness of the Qatar World Cup human rights abuses and raise funds the victims’ families.

MEO PORTUGAL

THE FORGOTTEN TEAM

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MEO PORTUGAL

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THE FORGOTTEN TEAM 〰️ MEO PORTUGAL 〰️

As part of the multi-award-winning "The Forgotten Team" campaign for MEO Portugal in partnership with Amnesty International, I was challenged and responsible for developing all execution assets for the FIFA 23 MOD. By seamlessly bringing the campaign's iconic yellow human-rights jersey into the digital gaming ecosystem, I contributed to the digital fortification and global reach of this powerful initiative—turning game culture into a medium for real-world social impact.

"The Forgotten Team" went on to sweep top industry honors globally, taking home 2 Cannes Lions (Gold & Bronze), a Grand Prix at the M&P Creativity Awards, and the ADCE European Star, alongside dozens of other prestigious accolades.

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SL BENFICA - ELECTORAL CAMPAIGN