GAMIFICATION 2026

Nothing gets people to share their data quite like turning bargain hunting into a competitive sport. To supercharge newsletter sign-ups and drive daily engagement, the concept centered on interactive games built around seasonal moments. While the mechanic proved so successful that it launched a whole series of mini-games, two specific releases really stole the spotlight.

"Passado dos Caretos", a chaotic Carnival obstacle course set inside an ALDI store, along with "Folar Doce Folar", an addictive Easter catcher game where speed was everything.

ALDI PORTUGAL