GREEN FLAG

It's time for your Green Flag!

Let’s be real: modern dating is an absolute minefield of red flags, ghosting, and conversations that lead to nowhere. For SYNLAB, we decided to reward the good ones. We took something traditionally awkward—STI screening—and re-branded self-care as the ultimate green flag. Because getting checked shouldn't feel like a trip to the clinic; it should feel like brushing your teeth before a kiss: basic, hygienic, and highly appreciated by your date.

With the iconic @kikoishot leading the charge, we launched an interactive social challenge: followers were invited to share their test kits on Instagram Stories using the motto "Eu já tenho a minha Green Flag da SYNLAB. E tu?", tag @synlabpt, highlight SYNLAB's free HIV screening during February, and drop a 🟢 in the comments if they had already secured their status for the year.

By turning sexual health responsibility into an engaging viral badge of honor, we drove a record-breaking number of tests during February, proving that radical transparency is indeed the new sexy.

SYNLAB PORTUGAL