SL BENFICA - ELECTORAL CAMPAIGN
Building a presidential campaign from the ground up during the high-stakes election window (May – October), I served as Lead Designer & Digital Creative Strategist with the objective of establishing instant authority for challenger João Diogo Manteigas. In a saturated sports-political landscape dominated by legacy figures, the challenge was to break through the noise, build institutional credibility, and transform complex proposals into high-retention digital content. By translating heavy governance plans into an aggressive, feed-stopping visual identity, the campaign successfully converted passive scrollers into an engaged electorate and dominated the digital conversation ahead of the vote — entirely through organic distribution.
BENFICA VENCERÁ
ELECTORAL CAMPAIGN
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SL BENFICA
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ELECTORAL CAMPAIGN 〰️ SL BENFICA 〰️
Sample social content and overall digital grid layout engineered for the campaign's social media channels.
We created a direct channel to members and supporters through live broadcasts. A transparent space where João Diogo Manteigas answered questions, discussed critical club matters, and engaged with the SL Benfica community. Whenever a crucial debate arises, we still open our doors for special extra sessions.